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also change according to adulthood. However, the onset of adulthood varies even in dif-
ferent parts of the same society. In addition, adulthood can have different meanings for
every individual in a society (Atak and Others, 2016:205).
Values arise in the chain of a society’s rules. This situation can often vary from person
to person. People generally care about the common cultural values where they live and
embedded in the society they use these values in their decision making process (Önder,
2006). This is a partial answer for the questions of “which criteria will affect to a person’s
decision making process about voting a political party?” or “why does a person choose
‘Party A’ instead of ‘Party B’ in voting process?” (Çavuşoğlu and Pekkaya, 2016:20). This
indicates that specific conditions during election campaigns can, intentionally or unin-
tentionally, affect how citizens perceive political subjects (Larsen and others, 2016:438).
Voter behavior according to political scientists, follows a highly variable process under
the influence of internal and external Dynamics (Önder, 2011a), mostly according to the
work of election area. Election maps are determined by political decisions of voters and
socio-economic factors. But, in this level, it should be reminded that Turkey has different
structure with its political and ideological histories, demographic structures, settlement
units and areas, socio cultural structures which determine the fate of the elections (Dam-
lapınar and Balcı, 2014:102-103). Some factors that affect voters behaviour significantly
in Turkey as equipments political communication process can be ranked below (Damla-
pınar and Balcı, 2014:103):
•
Voters can be identified with any political party and use positive preference in this
direction,
•
Voters can have a preference for one of the important issues in national politics that the
voter is interested in such as policies,
•
Voters can vote by taking into account the individual qualifications of candidates,
•
Voters can vote by considering the dynamics of the social group to which voters be-
long.
Approaches to the Voter Choice
Damlapınar and Balcı (2014:103) emphasize Lipset’s (1986) “the social variables affecting
voting behavior” theory as a milestone in political science as it follows;
a) The individual related politics of the government are:
•
The role of governments as an employer role,
•
The individual faces the problems but governments need to find solutions,
•
The economic limitations of governments,
