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Murat Önder & Niyazi Karabulut
Tablo 5: The Significance of Family and Close Friend Environment of The Participants
For Political İnformation in Local Elections
Number
Percent (%)
Does not matter
81
6.9
Insignificant
186
15.8
A bit important
355
30.2
Important
365
31.0
Very important
190
16.1
Total
1177
100
Source: Damlapınar and Balcı, 2014:223.
When the results of the correlation analysis are studied in order to define the level of the
relationship between the factors that affect voting for a local candidate after the hypot-
hesis tests, the strongest relationship are shown between the characteristics of the can-
didate and his/her party, and the media, communication factors (R=.461, P<.01). In other
words, the voters who care about the candidate’s character and the candidate’s party in
the evaluation of the candidate also consider the media and communication activities at
the same time.
Table 6: Factor Eigenvalues, Explained Variance and Reliability
Factors
Eigenvalue Explained Variance (%) Reliability(α)
Candidate’s character and party
7.52
16.03
.873
Political conjuncture and success
3.41
9.50
.811
Environmental trend
1.80
8.05
.721
Media and communication
1.50
7.11
.674
Total
40.71
.886
Source: Damlapınar and Balcı, 2014:256.
Voters who are influenced by environmental trends while voting for a local candidate are
also affected by the political conjuncture and success of the candidate (Damlapınar and
Balcı, 2014:256).
